Roofing Pay Per Call: Strong Demand, Stronger Payouts

When a roof is damaged, homeowners can’t afford to wait. Whether it’s a leak, storm damage, or signs of wear and tear, roofing issues often lead to urgent calls for service — which makes this one of the most reliable and high-converting verticals for Pay Per Call affiliates.

Roof repairs and replacements aren’t small-ticket items either. In the U.S., the average roof replacement costs between $5,000 and $11,000, and insurance often covers a large portion. That creates a perfect storm of high-value leads, immediate intent, and strong earnings for affiliates.

Marketcall offers a roofing campaign tailored for affiliates who want to scale with quality traffic and competitive payouts. Here're some of our top-performing offers:

Roofing | Inbound | Static payouts for Tiers up to $84 | 120sec
Roofing | Inbound | Dynamic payout
Roofing | Inbound | Dynamic payout | RTB

Seasonality: Driven by Weather, Not Trends

Roofing demand isn’t seasonal in the traditional sense — it’s driven by weather events. Storms, hail, heavy winds, or snow damage can instantly spike demand in certain states or cities. In that sense, it’s one of the most reactive and scalable verticals.

That said, we tend to see more consistent performance in:

Spring and Summer, when homeowners plan renovations or repairs
Post-storm periods, especially in states like Texas, Florida, and Colorado

For affiliates, this means roofing is both evergreen and opportunistic — you can run it year-round, but staying alert to local weather can help you scale fast.

Where to Run It: Follow the Bids, Watch the Weather

Before launching, check out our Marketcall Bid Map.
It’s updated in real-time and shows which states are currently offering the highest payouts for roofing calls.

As you can see, for the moment this screenshot was made, the highest bids we saw in California, Florida and Eastern States like New York, Delaware etc.

Historically, roofing campaigns perform well in:

Texas – frequent hail and high-volume storm damage
Florida – hurricane zone with seasonal spikes
Colorado – hail-prone areas, high insurance activity
Midwest & Northeast states – aging housing stock, seasonal freeze-thaw cycles

Targeting high-income ZIP codes or neighborhoods with older homes will usually deliver solid results. Bonus points if there’s been a recent weather event nearby.

Target Audience & Keyword Strategy

Roofing campaigns work best when targeting homeowners who either just noticed roof damage or are responding to a recent storm. These are high-intent users, often looking to solve the issue quickly — especially when they know insurance might cover the cost.

Who to Target

Affiliates should focus on:

Interest Categories

Home & Garden > Home Improvement
Real Estate & Property Ownership
Homeowners Insurance

Demographics

Homeowners, ages 35–65
Married couples and families
Male-skewed audience (approx. 65%)

These users are more likely to click, call, and convert — especially if they’ve experienced roof problems before or have a deductible to meet.

Keyword Strategy: What to Use and What to Avoid

High-intent roofing keywords typically center around damage, repairs, or insurance coverage. On the other hand, many low-intent searches come from DIYers, job seekers, or people looking for supplies.

Positive Keyword Groups (good to include):

emergency roof repair, roof leak help, roofing contractor near me
hail damage roof repair, insurance roofing claim
roof inspection, shingle replacement estimate, storm damage repair

Negative Keyword Groups (avoid in campaigns):

how to fix a roof, DIY roof patching, roofing tutorials
roofing jobs near me, roofer salary, roofing apprenticeship
buy shingles near me, roofing material store
funny roofing videos, roofing jokes, roof collapse compilation
roofer Canada, roofing UK, roofing Australia

We’ve also prepared downloadable CSVs with detailed positive and negative keyword lists — you can use them to optimize your targeting from day one.

Landings & Ads Examples

Here’s what a high-performing roofing landing page looks like — and why it works.

This roofing landing page is built to convert — clean, direct, and focused on driving calls. Here’s what makes it work:

Clear headline — “Roof Repair & Replacement Experts” sets the tone right away.
Direct call-to-action — A clickable phone number appears both in a bright button and fixed at the top and bottom of the page.
Social proof — Star ratings and phrases like “Trusted Roof Repair Services” help build instant credibility.
Trust elements — Mentions of 24/7 availability, licensed contractors, and free estimates remove friction and doubt.
Simple layout — No distractions, no outbound links — just a focused path to the phone call.

Affiliates can use this structure as a template or request a ready-to-launch version directly from Marketcall.

We also recommend using ads that show:

Urgent headlines like “Shingles Missing?” or “Call Now for Immediate Help”
Problem-focused copy mentioning cracked shingles, storm damage, or risk-free estimates
Trust signals such as “100+ 5-Star Reviews” or “Licensed & Insured Contractors”
Simple CTAs like “Call Now,” “Free Estimate,” or “Same-Day Repair Available”

Final Thoughts: Big Jobs, Big Conversions

Roofing isn’t just about repairs — it’s about big-ticket replacements, insurance approvals, and homeowners under pressure to act quickly. That’s what makes it such a strong vertical in Pay Per Call. Whether you’re looking for an evergreen campaign or want to scale fast after a major storm, roofing gives you the flexibility and earning potential to do both.

If you're not with us yet - join now and apply to run the roofing offers!